The 1930s were bleak times, however, for Art Directors and other industry craft artists who were not being given proper credit for the important creative contributions they made to the art of filmmaking. That attitude dramatically changed in 1939 with Gone With the Wind, when producer David O. Selznick agreed to give the new credit of “Production Designer” to William Cameron Menzies for his brilliant work on the classic film. Menzies (the dean of U.S. film art direction at the time) produced scene-by-scene storyboards and illustrations for Gone With the Wind that revolutionized the film industry. They demonstrated the vital role that production design plays in the overall look of a theatrical motion picture, establishing practices still in use today.〔http://www.adg.org/?content=cm§ion=16 Art Directors Guild history〕